HKTDCs online ISS attracts 23,000 buyers

The HKTDC International Sourcing Show is the first online-and-offline trade exhibition organised by the Hong Kong Trade Development Council (HKTDC). The online section of the show, which opened on 17 March, featured more than 1,400 exhibitors from 20 countries and regions, attracting some 23,000 buyers from 131 countries and regions. The show drew buyers from Hong Kong and around the world, including India, Indonesia, Japan, Mainland China, Malaysia, the Philippines, Taiwan, the United Arab Emirates and the United States.

To help businesses capture new opportunities, the HKTDC mobilised its network of 50 offices worldwide together with its artificial intelligence-powered online business matching platform, Click2Match, to connect exhibitors with buyers. Following a successful debut at HKTDC Autumn Sourcing Week | ONLINE last year, the HKTDC once again offered 3D virtual booths at the International Sourcing Show | ONLINE. It also launched a product video production service to help small and medium-sized enterprises (SMEs) design and produce promotional videos, facilitating them to showcase their products in a more eye-catching way and get better prepared for the era of digitalised sourcing. Both the 3D booths and the video service were well received by exhibitors.

Exhibitors and buyers positive about hybrid exhibition format
Even though the global pandemic situation is showing signs of improvement in some regions, its impact continues to be profound. Benjamin Chau, Deputy Executive Director of the HKTDC, believes that global sourcing will become increasingly digitalised and that future trade fairs will be more likely to offer a hybrid model of online and offline sourcing to reap the benefits of both formats. “When physical fairs resume, the HKTDC will continue to organise regular online sourcing events that will feature different themes and will align with the sourcing cycles of different industries. Our goal is to generate even more business opportunities for suppliers and buyers globally,” Mr Chau said.

As the trend for combining online and offline sourcing gains traction, the HKTDC conducted an online survey to gauge the views of exhibitors and buyers joining the International Sourcing Show. The survey found that the majority of exhibitors surveyed (80%) considered that trade fairs with online elements will become their major promotional channel in the future, while 96% said they would participate in the HKTDC’s online and physical exhibitions again. According to the survey results, most buyers (82%) indicated an intention to participate in trade fairs offering online and physical elements to develop both online and offline business opportunities.

Click2Match helps facilitate business discussions and deals
Many companies taking part in the show were successful in finding either buyers or suppliers through the Click2Match platform. Rachel Chan, Business Development Specialist at Avery Dennison (Hong Kong) Ltd, said the online fair offered her company a good opportunity to introduce its total printing solutions and RFID labels to buyers from different industries. “We are very happy to have video meetings with more than 10 new buyers from different places including Mainland China, India, Malaysia and Thailand. The buyers are keen to develop cooperation opportunities with us, and we hope to continue receiving new sales leads or enquiries. The online show also helped to increase our company’s exposure.”

Intelligence Hub webinars let companies feel the market’s pulse
The Intelligence Hub set up during the online fair hosted 17 webinars which featured more than 60 industry experts sharing the latest industry developments and trends, attracting more than 44,000 views in total. The most popular webinars include “International Sourcing Outlook”, “Survive and Thrive: Leveraging End-to-end E-commerce Solutions”, “Utilising Licensing to Expand Your Business” and “Toys & Children’s Products Safety & Regulations Updates”. In addition, the HKTDC launched the “Let’s Go Phygital: Power Up for the New Normal” seminar series, helping SMEs adapt to the hybrid online and offline sourcing model, with the first round of webinars held during the online show.

The videos of the webinars have been uploaded to the Intelligence Hub – https://isshow-online.hktdc.com/en/intelligence-hub

The seven fairs are: the HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong Houseware Fair, HKTDC Hong Kong International Home Textiles & Furnishing Fair, HKTDC Hong Kong Fashion Week, HKTDC Hong Kong Gifts & Premium Fair, and the Hong Kong International Printing & Packaging Fair.


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