Novotel New Delhi City Centre has announced the appointment of Richa Trikha as its new Director of Sales and Marketing. Bringing over 18 years of experience across the hospitality and aviation industries, she joins the leadership team with strong expertise in hotel sales, revenue growth, business development, and client relationship management.

In her new role, Richa will lead the hotel’s overall sales and marketing strategy, with a focus on driving business growth across key segments including corporate travel, MICE, weddings, and social events. Her appointment comes at a time when the hotel continues to strengthen its presence in Delhi’s growing hospitality market.

Before joining Novotel New Delhi City Centre, Richa was associated with Hyatt Regency Delhi, where she played an important role in enhancing sales performance and executing high-impact commercial strategies. Over the years, she has worked with some of the hospitality industry’s leading brands, including Hyatt Hotels Corporation, Radisson Hotel Group, and IHG Hotels & Resorts, building extensive experience across corporate sales, MICE, and events.

Her professional journey also includes experience with Jet Airways and Kingfisher Airlines, which helped shape her customer-first approach and deep understanding of guest engagement and service excellence.

Commenting on her appointment, Richa Trikha said, “I am excited to join Novotel New Delhi City Centre at a dynamic stage of its growth. The brand’s strong positioning and evolving market presence present a great opportunity to build impactful strategies, strengthen key partnerships, and drive sustained business performance.”

Adding to this, General Manager, Saumitra Chaturvedi said, “We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel’s continued growth.”

With her strong industry background and strategic leadership, Richa’s appointment is expected to further strengthen the hotel’s sales initiatives and market positioning. Her experience across hospitality and aviation is set to bring fresh momentum to the property’s growth journey.

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