Akasa Air, India’s fastest-growing airline, has announced the appointment of Mr. Naarayan T V as Chief Marketing Officer (CMO), effective August 29, 2025. In his new role, he will lead the airline’s marketing, corporate communications and ESG initiatives, customer experience, eCommerce, loyalty programs, and strategic partnerships. Naarayan will also be part of Akasa Air’s Executive Committee, contributing to the airline’s leadership team.

This appointment marks another step in Akasa Air’s growth journey as the airline continues to strengthen its brand identity and enhance customer experience. It aligns with the company’s long-term vision of becoming one of the top 30 global airlines by the end of the decade.

With over 20 years of diverse cross-industry experience across eCommerce, fintech, banking, D2C broking, and global consumer brands, Naarayan brings with him a strong combination of strategic insight, digital-first expertise, and customer-focused leadership.

Throughout his career, he has played a transformative role in building and scaling both Indian and international brands. His portfolio spans marketing communication, digital marketing, market research, product design, customer experience, user acquisition, sponsorships, brand building, creative strategy, content marketing, and large-scale product launches across ATL and BTL platforms.

By joining Akasa Air, Naarayan will help drive brand growth, customer engagement, and digital innovation as the airline expands its network and strengthens its position in India’s competitive aviation sector.

Commenting on the appointment, Vinay Dube, Founder and CEO, Akasa Air, said, “At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.” 

Naarayan T V, Chief Marketing Officer, Akasa Air, added, “I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers”. 

Naarayan’s career is marked by a proven ability to build brands with strong market differentiation and customer loyalty. At IDFC FIRST Bank, he played a pivotal role in building the brand through strategic initiatives across sponsorships, product launches and large impact properties across genres. Earlier, he spearheaded PayPal’s inaugural integrated brand launch campaign in India and designed the merchant acquisition model that scaled tenfold in its first year. Recognised among India’s leading CMOs, he has won several awards for innovation and excellence, including the DMA Asia Trail Blazer Award in 2023.