TravMedia’s annual IMM (International Media Marketplace) Asia continues to break records, cementing its reputation as the leading networking event for travel PRs and travel media across the region. This year’s event, hosted by Sentosa Development Corporation, brought together 140 international editors, travel writers, broadcasters and KOLs from 14 countries for more than 2,400 pre-scheduled one-on-one meetings with 160 PR representatives from more than 100 international travel brands. Celebrating its 12th year, the two-day event serves as a launchpad for a year’s worth of stories, famil trips and partnerships.
IMM Asia connects media from Southeast Asia, Greater China, Japan, South Korea, India and Australia with leading international tourism brands and industry leaders. With targeted prescheduled meetings and over seven hours of open networking, delegates have ample opportunities to foster relationships and build meaningful collaborations.
“The growth of IMM Asia each year mirrors the growth and resilience of the travel industry,” says Nick Wayland, CEO and Founder of TravMedia. “In 2024, we’ve seen a huge recovery, with travel becoming more vital than ever to people’s lives. It’s clear that the appetite for travel remains strong, despite global political challenges. IMM Asia is not just about meetings – it’s about bringing those stories to life to ignite wanderlust and the desire to travel.”
The Asia Pacific region has seen a remarkable rebound in tourism in 2024. According to industry data, international travel in the region is projected to grow by 18% this year, with major markets like Singapore, Japan and Thailand leading the way. As travel continues to evolve, consumers are increasingly seeking unique, immersive experiences, a trend reflected in the hundreds of connections forged at IMM Asia.
“What sets IMM apart is the chance for travel brands and media to build real, long-term relationships. The back and forth on email to engage a journalist to visit your destination, hotel or experience is solved in a fifteen-minute face-to-face meeting at IMM. Of the 140 media in attendance, over 70 had editor in their title,” Wayland shared. “The conversations here create lasting impacts on how hotels, airlines, cruise lines and destinations are perceived and promoted globally. There’s nothing more powerful than in-person storytelling to inspire travel.”
This year’s host city, Sentosa Development Corporation, created a range of immersive pre-famil experiences for the international media invitees to enjoy, including the new Sentosa Sensoryscape, Scentopia, iFly Singapore, HyperDrive, Skyline Luge Singapore, SkyHelix Sentosa, Madame Tussauds Singapore and a yacht experience from Sentosa Cove, to showcase all that Sentosa has to offer. IMM concluded with a cocktail event hosted at Amara Sanctuary Sentosa.
The day before IMM, The TravMedia Summit Asia brought together 300 travel media and industry leaders for thought-provoking discussions on the latest trends shaping the tourism sector. Delegates heard from Mastercard, TikTok, Trip.com, and Marriott, as well as editors from Escape, Skift, The South China Morning Post PostMag, Condé Nast Traveler China, Lonely Planet, and more. In addition to a keynote speech from Graham Lovelace on Generative AI, there were discussions on Responsible Tourism, Travel Trends, Unlocking the Modern Social Media Landscape, Slam with Travel Editors, a fireside chat with Travel & Leisure Co. President and Managing Director of International Operations, Barry Robinson, and a hands-on Writing Masterclass by travel writer and trainer Rob McFarland.
This year, TravMedia also announced the inaugural TravMedia Awards Asia 2025, recognising and rewarding some of the best travel writers, travel PRs and travel companies. In celebration, four winners were announced: TravMedia Lifetime Achievement Awards to Siew Hua Lee, Travel Editor of The Straits Times and Reene Ho-Phang, Founder of BrandStory Asia; TravMedia Campaign of the Year to Accor; and TravMedia Travel Writer of the Year to Claire Turrell.
TravMedia’s IMM Asia would not be possible without the support of the following sponsors:
Host City, Sentosa Development Corporation
IMM Cocktail Sponsor, Amara Hotels & Resorts
Media Breakfast Sponsor, Mulia Hotels Jakarta + Bali
The TravMedia Summit Cocktail Host, Resorts World Sentosa
Luncheon Sponsor, Travel + Leisure Co.
Coffee Cart Sponsor, The Leading Hotels of the World
Activation Partner, The Standard Hotels
Networking Breaks Sponsor, Tourism Tasmania
Lanyard Sponsor, Havila Voyages
Water Bottle Sponsor, Small Luxury Hotels of the World
Media Bag Sponsor, Mélia Hotels International
Transport Partner, Grab
Hotel Partners hosted over 100 international media at Amara Sanctuary Sentosa, Amara Singapore, Capella Singapore, Mondrian Singapore Duxton, Oasia Resort Sentosa, PARKROYAL COLLECTION Pickering, QT Singapore, Shangri-La Rasa Sentosa, Siloso Beach Resort, The Outpost Hotel Sentosa and The Westin Singapore.
IMM Asia 2024 Exhibitors
Accor, Alila Villas Uluwatu, Amara Hotels & Resorts, Anantara Chiang Mai Resort, Artyzen Singapore, Austria Tourism, AYANA Hotels and Resorts, Capella Bangkok, Capella Hotel Group, Capella Sydney, Centara Hotels & Resorts, Centara Reserve Samui, Club Med, COMO Hotels and Resorts | Maldives + Bali, COMO Metropolitan Singapore, Conrad Hotels & Resorts Singapore, Coral Expeditions, Croatian National Tourist Board, CzechTourism, Far East Hospitality, Far East Hospitality | Sentosa Hotels, Four Seasons Resorts Thailand, Frasers Hospitality, Galaxy Entertainment Group, Georgian National Tourism Administration, Go City, Grand Hyatt Bali, Havila Voyages, Hoshino Resorts TOMAMU, Hotel Chinzanso Tokyo, Hotel Indigo Bali Seminyak Beach, Hyatt International, IHG Hotels & Resorts, InterContinental Bali Resort, InterContinental Danang Sun Peninsula Resort, IPW, JA Manafaru, Japan National Tourism Organization, Kimpton Kitalay Samui, La Miniera Pool Villas Pattaya, Lanson Place, Luxury Lodges of Australia, Luxurique, Marriott International, Martinhal Resorts, Meliá Hotels International, Merlin Entertainments, Mount Faber Leisure Group, Mulia Hotels, Namia River Retreat, Noku Hotels, Oceania Cruises, Pan Pacific Hotels Group, Paradox Singapore Merchant Court, Plataran Indonesia, Preferred Hotels & Resorts, Promotion Bureau of the Principality of Monaco, QT Singapore, Raffles Bali, Raffles Doha, Raffles Jakarta, Raffles Singapore, Regent Bali Canggu, Regent Seven Seas, Resorts World Sentosa, Sands Resorts Macao, Seibu Prince Hotels & Resorts, Sentosa Development Corporation, Shangri-La Group, Sheraton Bali Kuta Resort, Aloft Bali Kuta at Beachwalk, Singapore Tourism Board, Six Senses Thailand, Small Luxury Hotels of the World, Sofitel Bali Nusa Dua Beach Resort, Star RV, Sun Siyam Resorts, Swissotel Jakarta PIK Avenue, Switzerland Tourism, The Apurva Kempinski Bali , The Ascott Limited, The Kahala Hotel & Resort Yokohama, The Leading Hotels of the World, The Lux Collective, The Meru Sanur, The St. Regis Macao, The Standard Hotels, The Westin Resort Nusa Dua, Bali, Tourism and Events Queensland, Tourism Australia, Tourism Northern Territory, Tourism Tasmania, Tourism Tropical North Queensland, Tourism Western Australia, Travel + Leisure Co., TravMedia, Visit Brisbane, visitBerlin, VisitCanberra, W Bali – Seminyak, W Singapore Sentosa Cove, Walk Japan, WorldHotels.
IMM Asia 2024 Media Outlets
AdventureFaktory, All About Trends, Alpha Men Asia, Alvinology, Annie_uu on Weibo.cn, Architectural Digest, Asia 361, Asia Dreams magazine, Asia Family, Traveller, Asia Pacific Boating, Asia361, Asian Journeys, asianTraveler Magazine, Bazzar Man, BBC Travel, Bombay Times, Broadsheet, Bubbamama.com, Business Insider, Cathay, Cathay magazine, CEO Magazine, Cignal One News, CNA, CNA Luxury, CNBC, CNN, CNN Travel, CondǸ Nast Traveler China, Conde Nast, Conde Nast Traveler, Conde Nast Traveler China, Conde Nast Traveller, Ctrip, Deccan Herald, Deluxe Vietnam, Departures, DestinAsian, DestinAsian Media Group, Destination Deluxe, Dianping, Economic Times, Epicure, Epicure Vietnam, Escape, Escape and Swim, Escape magazine, Esquire Singapore, Expat, Expat Life in Thailand, Explore, Exquisite Taste magazine, Family Traveller Asia, Firstpost, Fodors, Forbes, Forbes Japan, Global Features, GlobalSpa, GQ, Halal in Asia, Halohalo Travel, Hangry By Nature, Happyhourasia.com, Have Halal Will Travel, Herald Sun, High Net Worth, Hindustan Times, Honeykids Asia, Hong Kong & Macau, Hong Kong Living, Hong Kong Madame, Hoteres, IM First Class, Indian Link, Jetsetter Magazine, Korean Air’s Morning Calm, La Vie en Road, Lemon-film, Lifeness, Lifestyle Asia, Little Steps Asia, Little Wandering Wren, LMD Publication, L’Officiel, L’Officiel Hommes, Lonely Planet, Luxe City Guides, LUXUO, Luxury Escapes, Millionaire Asia, Mix Magazine, MU/SE, Mum on the Move, My Luxury Hideaway, National Geographic, National Geographic Traveller, New Straits Times, Nikkei, Nikkei Asia, NZ Herald, One Hour Out, Our Awesome Planet, Parched.Asia, PEAKLIFE, Philippine Star, Philstar.com, Portfolio, Portfolio Vietnam, Prestige Hong Kong, Prestige Singapore, Prestige Taiwan, Priority Magazine, Redbook, Santai Malaysia, Savour BlackBookAsia, Scandasia.com, Senses of Malaysia, She Defined, Signature Luxury Travel, SilverKris, Singapore Travel Insider, Skift, South China Morning Post, Spafax, Star, Straits Times, Target Vie magazine, TARO, Tatler, Tatler Asia, Tatler Asia Thailand, Tatler Homes, Tatler Philippines, Tatler Singapore, TEG, Telegraph UK, Ten Lifestyle Group, Thailand Awaits, The Business Times, The Hotel Journal, The Korea Travel Times, The Loop Hong Kong, The New Indian Express, The Peak, The Peak Singapore, The Singapore Women, The Smithsonian, The Star, The Straits Times, The Telegraph, The Times, The Times of India, The Traveler, The Travelling Golfers, Thes”TravMedia’s IMM Asia 2024: Connecting 300 Travel Media and PR Professionals to Boost Global Tourism Growth”marttravelers.com, Thoi Gian, Thrillist, TIME, Time Out Asia, Times Life, Travel & Leisure China, Travel + Leisure, Travel + Leisure Asia, Travel + Leisure China, Travel + Leisure India & South Asia, Travel + Leisure South Asia, Travel + Leisure Southeast Asia, Travel Awaits, Travel DAILY, Travel Daily Media, Travel Link Daily, Travel Weekly Asia, Travel42, Traveler, TRAVELER Luxe, Traveller, Travie, Ultimate Encounters, Upscale Living magazine, Vacations & Travel, Vanilla Luxury, Vogue, Vogue Japan, Voyage, Voyage magazine, Wanderer Magazine, WeChat, Weibo, WHIMS Media, WITrip, World’s 50 Best Hotels, Yahoo, Zafigo, Zee Zest.
For more information about TravMedia and IMM, please visit here.
Leave a Reply