OTM 2026, Asia’s leading travel trade show, is set to take place in Mumbai from 5 to 7 February 2026 at the Jio World Convention Centre. The event will host over 2,200 exhibitors from 60+ countries, with 45+ National Tourism Organisations (NTOs) already confirmed and 30+ destinations participating exclusively at OTM.

Alongside this global representation, the show is expected to welcome 50,000+ trade visitors and 1,000+ hosted and VIP buyers, bringing together the global travel ecosystem at a moment when India has emerged as one of the world’s most strategically important tourism markets.

India: From Emerging Market to Strategic Priority

Before the pandemic, India was often viewed as a promising but still emerging outbound market for many destinations. Today, that perception has undergone a decisive shift. Rising disposable incomes, expanding air connectivity, and a growing appetite for long-haul and experience-led travel have transformed India into the primary growth engine for global tourism.

Recognised by NielsenIQ in a custom study as the Leading Travel Trade Show in India and Asia for two consecutive years, OTM 2026 reflects this evolution clearly—marking a defining milestone for both the platform and India’s role in the global travel economy.

Exotic and Emerging Destinations Signal a New Phase of Engagement

What sets this edition apart is how visibly this shift is reflected in destination participation. Countries once considered niche or aspirational for Indian travellers are now actively engaging with India as their next growth market.

Confirmed participation from global tourism boards at OTM 2026 includes: Bhutan, Cambodia, Cayman Islands, Fiji, Georgia, Greece, Indonesia, Israel, Kenya (KATO), Korea, Malaysia, Mauritius, Morocco, Namibia, Nepal, Oman, Peru, Philippines, Seychelles, Singapore, South Africa, Sri Lanka, Switzerland, Taiwan, Tanzania, Türkiye, Uganda, Zambia, alongside city and regional destination bodies such as Visit Almaty, Visit Brussels, and Danang Tourism Promotion Centre.

Destinations Participating Exclusively at OTM 2026

Several destinations are participating exclusively at OTM 2026, underscoring their focused and strategic engagement with the Indian market. These include Cambodia, Cayman Islands, Fiji, Greece, Indonesia, Israel, Mauritius, Morocco, Namibia, Oman, Peru, Philippines, Qatar, Seychelles, Singapore, South Africa, Switzerland, Taiwan, Tanzania, Türkiye, and Uganda. These destinations are investing in long-term trade partnerships, product development, and distribution alignment with Indian travel businesses.

Established Markets Reinforce Long-Term Commitment

Alongside emerging destinations, long-standing Western markets continue to reinforce their commitment to India. Major European destinations, supported by organisations such as the European Tourism Association, will be present at the event. Participation from the US Commercial Service further highlights sustained strategic interest from North America.

Africa is also emerging as a key focus region, with several African tourism boards participating officially. Destinations across the continent are increasingly positioning India as a core source market for leisure, adventure, wildlife, and experiential travel.

A Platform Designed for Business Outcomes

Beyond destination participation, OTM has strengthened its positioning as a focused B2B market-access platform designed to deliver measurable ROI.

The 2026 edition will feature participation from:

• National and state tourism boards
• Airlines
• Hotels and resorts
• Destination management companies
• Cruise operators
• Attractions
• Travel technology providers

Structured engagement remains central, with 50,000+ pre-scheduled meetings expected to facilitate targeted conversations and meaningful business outcomes for exhibitors and buyers.

Leadership Dialogue and Industry Collaboration

In addition to the exhibition, OTM Forum will host knowledge-led discussions featuring the Minister of Tourism, Government of India, alongside global travel and tourism thought leaders. Leaders from India’s biggest travel brands, executives from the world’s largest airlines, hotels, and travel tech companies—including corporate travel leaders, MICE and wedding planners—are set to participate.

The event will also feature CineLocales, a dedicated marketplace connecting destinations with film, television, and OTT production stakeholders, highlighting the growing role of screen tourism in destination branding.

Industry Perspective

Commenting ahead of the event, Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd., said, “For a long time, India was seen as an emerging opportunity. Today, it is one of the most sought-after and strategic travel markets globally. OTM was created to serve this exact moment, as a platform where the global travel industry can engage directly with India’s decision-makers in a focused, ROI-driven environment. With OTM 2026, we are building on the strong confidence shown by the industry and delivering an even more impactful edition with exhibitors from over 60 countries participating.”

The event is on 5, 6 & 7 February 2026 at Jio World Convention Centre, Mumbai