MDM Hotel Group, the Miami-based hospitality company behind several of South Florida’s leading luxury hotels, has announced the appointment of Charlene Conill as its new Corporate Director of Marketing and Public Relations.

In her new position, Conill will lead the company’s marketing, communications and public relations strategy across MDM’s entire hotel portfolio, which includes JW Marriott Marquis Miami, Hotel Beaux Arts Miami – Autograph Collection, JW Marriott Miami, Miami Marriott Dadeland, and Courtyard Miami Dadeland.

Her return to MDM Hotel Group marks an important milestone for both the company and the hospitality executive, bringing together years of brand knowledge with extensive experience across luxury real estate, architecture and corporate communications.

Conill previously spent more than ten years with MDM Hotel Group as Marketing and PR Manager, where she played a key role in strengthening the visibility and reputation of the company’s luxury hotels during a transformative period for downtown Miami’s hospitality industry.

She was also part of the pre-opening team for JW Marriott Marquis Miami and Hotel Beaux Arts Miami when the landmark properties opened in 2010. Now, she returns to the organization in a senior leadership role, overseeing the marketing vision for the growing portfolio as MDM continues to invest in its brands and guest experiences.

“Charlene brings something rare to this role: deep institutional knowledge of our properties combined with a decade of experience working across industries at the highest levels of marketing and communications,” said Florencia Tabeni, COO of MDM Hotel Group. “Her understanding of what makes each of our hotels distinct – and what unites them –makes her uniquely equipped to build on the momentum we have.”

Since leaving MDM Hotel Group, Conill has built a diverse career spanning luxury hospitality, architecture and high-end real estate marketing. She most recently served as Director of Marketing, Communications and Business Development at R.J. Heisenbottle Architects, PA, a Coral Gables-based firm recognized for its work in architecture, planning and historic preservation.

Before that, she was Luxury Markets Manager at Coldwell Banker Realty – Florida, where she led initiatives for the company’s Global Luxury program. Her responsibilities included developing luxury marketing strategies, training real estate professionals across Florida, and supporting the promotion of premium residential listings throughout the state.

The combination of hospitality, luxury branding and strategic communications experience positions Conill to lead marketing initiatives across MDM’s diverse collection of hotels.

Sharing her thoughts on returning to the company, Conill said, “I have a deep affection for these properties and for the team that brings them to life every day. MDM has always stood for something distinctive in Miami’s hospitality landscape, a genuine commitment to quality and community. I’m honored to step into this role and to help tell that story across every platform and audience we serve.”

As Corporate Director of Marketing and Public Relations, Conill will oversee marketing strategy, public relations, communications, social media, brand management and corporate storytelling for all five hotels within the MDM Hotel Group portfolio.

Her role also includes leading both property-level and corporate marketing initiatives as the company continues to strengthen its presence in Miami’s competitive luxury hospitality market.

With her deep understanding of the MDM brand and broad experience across luxury industries, Conill is well positioned to support the group’s next phase of growth while enhancing the visibility of its collection of Marriott-affiliated hotels in South Florida.

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