IT&CMAs virtual event turns beneficial to participants

Asia-Pacific’s Only Doublebill Event in MICE and Corporate Travel was successfully conducted virtually for the first time. Spread over 5 days Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacific offered its delegates an unparalleled platform to do business, learn and network with industry players from around the region and beyond.

The event attracted close to 1,000 validated and qualified unique delegates and 272 Exhibitors from 31 Territories /Countries. There were Walk-In Meets available for 309 Buyers from 50 Territories /Countries. The virtual Exhibition with Interactive Booths was accessible 24/7 making it convenient for delegates from across the globe with different time zones to access the event round the clock. The event consisted of 31 Daily Knowledge, Presentation, Mini Roadshow and Networking Sessions featuring leading industry brands and thought leaders.

An estimated 86% of Exhibitors and Buyers expect to receive /place business orders over the next 12-24 months. Close to 40% of expected orders are valued above USD 250,000.

“In this climate where virtual events like IT&CMA and CTW APAC are still an essential channel of keeping industry conversations across borders alive, we are heartened and encouraged by the support from this year’s participants. We will continue to strive to evolve our events over the uncertain months ahead to provide relevant and trusted platforms in support of business recovery and future industry planning,” said Darren Ng, Managing Director, TTG Asia Media.

Year 2021 event scheduled from 28-30 September will see the 29th and 24th installment of IT&CMA and CTW Asia-Pacific respectively and is scheduled to be held in Bangkok.

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