It was a delight attending IT&CMA and CTW Asia-Pacific 2026 providing an excellent networking platform for buyers, exhibitors, delegates and us from media. The show floor was thriving with enthusiasm, passion, energy and plenty of ideas and insights. Buyers, exhibitors, delegates and media representatives were busy exchanging ideas, discussing new opportunities and building connections.

The co-located event welcomed over 1,000 attendees, including 600 exhibitors, 361 buyers and 30 media representatives. There were experiential destination showcases and interactive cultural displays, giving delegates an opportunity to discover different destinations and their offerings. It was interesting to see how these destinations promote their MICE facilities while also giving visitors a taste of what makes each place special.

The event delivered a dynamic programme of quality business networking, thought-provoking education, and authentic destination experiences, including exclusive pre-event experiences showcasing Thailand’s rich culinary heritage and local culture. Thailand Convention and Exhibition Bureau (TCEB) also made sure delegates had opportunities to discover more of the country.

Through its post-show tours, participants were invited to explore MICE venues and experiences beyond Bangkok. Such initiatives are valuable because destinations have much more to offer than their convention centres and meeting facilities. They also allow planners to understand the local experiences, hospitality and infrastructure that can make an event memorable.

One of the attractions that caught attention on the exhibition floor was the Pattaya Sensory Experience. Delegates could take a break from their busy schedules and enjoy complimentary neck and shoulder massages infused with aromatherapy. TCEB brought another touch of Thailand to the show floor with live cultural performances, including a Muay Thai showcase. Delegates could also enjoy local favourites such as Thai milk tea and traditional snacks. These small but immersive experiences made the exhibition more interactive and gave visitors an opportunity to experience Thai culture.

Of course, business remained at the heart of the event. IT&CM Asia and CTW Asia-Pacific recorded more than 7,000 pre-scheduled appointments, creating opportunities for buyers and exhibitors to meet, understand requirements, and discuss potential partnerships. The show floor was constantly buzzing with conversations, and it was encouraging to see how these introductions turned into meaningful business relationships.

Another interesting evening was hosted by Goyang Convention and Visitors Bureau under the title “GCC Goyang Night: Meet, Dine & Discover”. The dinner brought together select buyers and media representatives, offering an opportunity to meet GCC and five businesses from the Goyang MICE Incubation Center. It was a more personal setting to learn about Goyang City’s MICE offerings and connect with representatives from the destination.

There were serious conversations about partnerships, meetings and future opportunities, but also moments to discover destinations, enjoy local culture and meet people from different parts of the world. For those of us attending from the media, it was equally valuable to hear industry perspectives, discover new stories and understand how destinations are positioning themselves in an increasingly competitive MICE landscape.

IT&CM Asia and CTW Asia-Pacific 2027 will return to Bangkok from September 14 to 16, 2027

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