Crescent Hotels & Resorts has promoted Kristi Kastrounis to Senior Vice President of Digital Marketing, expanding her responsibilities across the company’s growing hotel portfolio.

The appointment reflects Crescent Hotels & Resorts’ focus on developing talent internally while building its commercial and marketing capabilities across more than 120 hotels.

In her new position, Kastrounis will lead the company’s corporate Marketing team and oversee its marketing strategy across the portfolio. Her responsibilities will include digital marketing, eCommerce, brand positioning and commercial marketing initiatives, with a focus on improving performance for Crescent’s hotel owners and properties.

Kastrounis Brings Extensive Hospitality Marketing Experience

Since joining Crescent Hotels & Resorts, Kastrounis has played a key role in developing the company’s marketing strategy. Her work has focused on digital performance, new marketing initiatives and collaboration across teams, helping hotels strengthen their online presence and commercial results.

Her career in hospitality marketing and eCommerce spans nearly two decades. Before joining Crescent, she held leadership positions with Interstate Hotels & Resorts, Aimbridge Hospitality and Hilton.

During her time at Hilton, Kastrounis worked with some of the company’s largest management companies and ownership groups on digital strategy and commercial performance. She also contributed to brand level initiatives, giving her experience across different parts of the hospitality business.

This background has provided Kastrounis with an understanding of the priorities of hotel brands, owners and management companies, as well as the role digital marketing plays in driving hotel performance.

Leading Crescent’s Digital Marketing Strategy

As Senior Vice President of Digital Marketing, Kastrounis will guide the corporate Marketing team while overseeing initiatives designed to support hotels across Crescent’s portfolio.

Her remit covers digital marketing, eCommerce, brand strategy and commercial marketing, areas that have become increasingly important as hotels compete for direct bookings, online visibility and stronger customer engagement.

“Kristi has an incredible competitive spirit. She understands marketing at a deep level, knows how owners think, understands the top hotel brands, and most importantly, knows how to turn that knowledge into results for our hotels and our owners,” said Dawn Gallagher, President of Crescent Hotels & Resorts. “This promotion is well earned and reflects the impact she has made across our organization. I’m excited to see her lead our Marketing team as we continue building one of hospitality’s leading commercial organizations.”

Supporting the Next Generation of Hospitality Marketers

Kastrounis is also actively involved in the wider hospitality marketing community. She serves on HSMAI’s Marketing Advisory Board and volunteers with HSMAI’s Rising Leaders Council, where she mentors emerging hospitality marketing professionals alongside other industry leaders. Her involvement reflects her focus on sharing industry knowledge and supporting the development of future marketing talent.

Kastrounis’ promotion comes as Crescent Hotels & Resorts continues to invest in its commercial capabilities and leadership team. With her experience across hospitality digital marketing, eCommerce and hotel commercial strategy, she will play a central role in helping the company’s properties improve performance and create greater value for owners, guests and associates.

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