Calabria: A MICE and Wedding Destination

My friend Stefano Ferri, a journalist as well as a leading expert in communication for companies involved in MICE, especially from Italy has again focused on an Italian region, Calabria.

With Italy starting post-lockdown promotion, Calabria has certainly taken the lead as one of the top destinations. After celebrating the beginning of its rebirth with last June’s Undiscovered Italy Tour, which had a wide echo around the world is from this September starting a promo campaign under the same format, Undiscovered Italy Tour with have travel agents and media.

Undiscovered Italy Tour is conceived and created by Daniela Corti, a professional event and wedding planner under the company Daniela Corti Events with the patronage of Enit (the Italian tourism board). Now in its third edition, the initiative is, as always, carried out in collaboration with Canadian Tour Operator Susan Barone of Luxury Weddings Worldwide and InStyle Vacations.

The participants, about twenty, will visit places and venues suitable for the celebration of weddings or for the organization of international events, and will personally meet the local excellences of the industry. They will visit the provinces of Vibo Valentia and Reggio Calabria from various points of view: the venues, the food & wine supply chain, the excellences and their most significant services for weddings or major events.

The group will be based at the beautiful Uliveto Principessa Park Hotel in Cittanova (province of Reggio Calabria) and then will move to: Serra San Bruno (province of Vibo Valentia), with a visit to the Certosa and an introduction to the wonderful typical spontaneous products (porcini mushrooms); the stone city of Zungri (province of Vibo Valentia as well) for a tasting of pecorino cheese from Monte Poro; Reggio Calabria, with a visit to the Castello degli Dei, the National Archaeological Museum, the Museo del Bergamotto and the L’A Gourmet L’Accademia of famous chef Filippo Cogliandro. In addition to Enit, this itinerary is sponsored by the Chamber of Commerce of Vibo Valentia. Partner for ground services is Antoior Travel. Local media coverage by C TV.

A study by Eurispes Calabria analyzed the data on tourist flows provided by CNA Turismo on its members. The ranking of the most visited Regions of Italy, prepared on the basis of the reservations for the month of August, certifies that Calabria jumped into the top five of the most visited Regions in Italy in summer 2020, preceded by Apulia, Tuscany, Sicily and Sardinia.

This fifth place is definitely not surprising, considering the efforts made by local operators both to promote themselves and to highlight the extraordinary landscape beauties of the area – a territory that the Italians have proved to love and appreciate for what it is: one of the most beautiful natural palettes of colours, beaches, sea, hills and mountains on earth.


Recent Posts