BLTM 2024, India’s leading show on Business + Leisure Travel & MICE, kicked off today at Yashobhoomi (IICC), Dwarka, New Delhi. This edition marks a significant milestone, with the event doubling in size and featuring an impressive lineup of 500+ exhibitors from around the globe, including national tourism organisations, convention bureaus, Indian states, hotels and resorts, DMCs, tour operators and MICE agents etc., a record number of hosted buyers and over 10,000 trade visitors expected to visit the show.

With the India MICE Tourism Market projected to register a CAGR of 6% during 2024-2029, BLTM is undoubtedly the perfect platform for international and domestic suppliers to leverage this surge in the market by showcasing their best Bleisure and MICE offerings. The event has grown significantly compared to previous editions, both in scale and international presence, moving to a new venue giving a new dimension to the event, as the key travel trade show focussed on quality in Delhi.

The extensive line-up of exhibitors showcases a diverse range of MICE and business travel products and services, with participation from NTOs and CVBs such as Sri Lanka, Azerbaijan, Cambodia, Israel, Saint Petersburg, as well as Indian states including Goa, Odisha, Punjab, Gujarat, Jharkhand, Telangana, and Meghalaya. Featured Exhibitors include brands like Ottila International, Radisson Hotel Group, Ramoji Film City, Treat Hotels & Resorts, Paul John Resorts & Hotels, Ramee Group of Hotels, JTB Meetings & Events, Wimbledon Debenture Seating, Hyderabad Convention Visitors Bureau (HCVB) and many more, which have further enhanced the global appeal of the event. Exhibitors will have the chance to connect with over 10,000 travel trade professionals, including top travel agents, tour operators, corporate and MICE buyers, wedding and event planners, and many others from the business and travel community.

The inauguration program of BLTM 2024 was graced by top dignitaries and key industry leaders. Attendees included H.E. Mr. Hul Seila, Under Secretary of State, Ministry of Tourism, Cambodia; Mr. Florian Sengstschmid, CEO, Azerbaijan Tourism Board; Mr. Krishantha Fernando, General Manager, Sri Lanka Convention Bureau; Mr. Alexander Sitnikov, Representative of the Russian Ministry of Economic Development; Mr. R K Suman, Regional Director, North, India Tourism and Mrs. Anjali Yadav, IAS, Director, Jharkhand Tourism; and heads of associations.

Speaking at the inaugural ceremony Mr. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said “In 2023, Azerbaijan welcomed 115,000 Indian travelers, a figure that surged to 140,000 in the first seven months of 2024, marking a 2.7-fold increase compared to the same period in 2023. This growth surpasses pre-COVID numbers, which were around 50,000-60,000 in 2019. Enhanced connectivity, including 11 weekly flights from Delhi and 3 from Mumbai to Baku, has been pivotal.”

He further added, “The visitor profile is diverse, with 60% being corporate travelers and 40% independent travelers, including a rise in destination weddings. Azerbaijan aims to attract 250,000 Indian visitors by the end of 2024, supported by streamlined e-visa processes and increased B2B and media activations. As a safe and versatile destination, it appeals to families, solo travelers, and adventure seekers.”

Ms. Jyoti Mayal, President, Travel Agents Association of India (TAAI), said “India’s travel and tourism industry stands as a crucial pillar of the nation’s economy, contributing 10% to the GDP and generating around USD 78 billion annually. By 2029, the industry is expected to create 53 million jobs and attract 30.5 million travelers, underscoring its significant growth potential. With projections to reach USD 253 billion by 2030, the sector is poised for immense growth. Outbound tourism from India is anticipated to hit 27 million travelers this year, mirroring pre-COVID levels, while the Travel & Tourism market in India is expected to generate USD 22.30 billion in 2024, growing to USD 34.11 billion by 2029.

Mr. Krishantha Fernando, General Manager, Sri Lanka Convention Bureau, said “Between January and the first week of August 2024, Sri Lanka welcomed around 2.3 million visitors from India, continuing its status as the largest source market. Sri Lanka offers a diverse range of attractions, from beaches and wildlife to cultural experiences like the Ramayana trail. With 83 flights per week from India, we are focusing on the MICE and wedding segments, while also appealing to leisure travelers. Proximity, connectivity, and value for money are key factors drawing Indian tourists to Sri Lanka.”

Speaking on the occasion, Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd., said: “We are thrilled to see the increase in scale and scope of this year’s BLTM. It is more than double in size of last year, and has attracted exhibitors and buyers from across the globe. We are ready for BLTM to again double in size next year. It is the perfect meeting place for MICE, events and travel professionals.”

The ICRT India and the Subcontinent Awards 2024 will take place on Day 3, recognizing excellence in sustainable and responsible tourism. Hon’ble Shri Gajendra Singh Sekhawat, Minister of Tourism, Government of India, will grace the awards, emphasising the significance of sustainability in tourism and the support of the Ministry to BLTM. The Director General of India Tourism, Ms. Mugdha Sinha (IAS), Director General (Tourism) Ministry of Tourism will also attend the ceremony, along with key industry leaders, States Tourism Boards and NTOs.

BLTM 2024 offers a platform for comprehensive knowledge exchange, high-level networking, and significant business opportunities, establishing itself as the leading event for MICE and corporate travel professionals in India.