IT&CM Asia and CTW Asia-Pacific 2026 will bring together over 1,000 delegates from across the globe for three dynamic days of innovation, curated experiences, and networking. The event is set to reshape the future of the region’s meetings and events sector.

Learn: New Perspective Shaping the Future of MICE

In the upcoming session, “The Magic of Meetings & Corporate Travel”, led by Dr Suparwan Teerarat, President, will examine the rapid evolution of the Meetings, Incentives, Conventions, and Exhibitions (MICE) landscape. The presentation will address the core dimensions that make face-to-face business gatherings meaningful, offering industry insights into how strategic meetings and corporate travel generate long-term value well beyond the event itself.

The Global Business Travel Association will address the evolving duty of care landscape in a session titled “Conference Duty of Care for Modern Meetings & Events: Are We Ready for the Next Disruption?” The presentation will examine how the industry can better prepare for emerging disruptions while safeguarding business travellers, staff and event participants.

ICCA and Local Alike have come together to invite delegates to participate in an interactive Jasmine Garland Workshop, offering an opportunity to discover the delicate art of traditional Thai garland making, a craft symbolising beauty, respect, and warm hospitality. Embracing the spirit of circular impact, every garland created during the session will be gifted back to local community members to sell, generating supplementary income while leaving behind a tangible and positive footprint beyond the event. Following the workshop, the session will transition into an insightful, ICCA-led discussion exploring key trends, challenges, and developments driving the MICE industry.

Premier Brand Showcase

Leading regional powerhouses and industry pioneers will take centre stage to showcase their latest MICE products, destination offerings, and event solutions. Key feature brands include Business Events Australia, Commerce and Investment Promotion Institute of the Macao SAR, Gevme, Hong Kong Tourism Board, and Thailand Convention and Exhibition Bureau.

Interactive Booth Happenings & Delegate Experiences

Beyond the conference programme, IT&CM Asia and CTW Asia-Pacific 2026 will offer a range of networking and engagement opportunities for buyers, exhibitors, and media. Buyer incentives, including lucky draws, token redemptions, an appointment leaderboard, and exhibitor favourites, will encourage greater interaction across the show floor. A networking luncheon hosted by the Hong Kong Tourism Board will further connect buyers and media with the destination and its latest offerings, alongside two distinct dinner sessions hosted by both Goyang Convention and Exhibition Bureau and Blue Elephant.

Destination experiences will also take centre stage through exhibitor-led activities, including “Pattaya Sensory Journey: Relax & Refresh” at the Pattaya-Chonburi MICE City booth. Visitors can enjoy a complimentary neck and shoulder massage paired with an aromatic sensory experience, offering a moment of relaxation while discovering the destination’s MICE proposition.

Culinary Delights at the Hong Kong Pavilion invites visitors to savour the rich flavours of Hong Kong, with dried shrimp roe popcorn paired with a Hong Kong-style lemon tea cocktail or mocktail, crafted by an award-winning local brand. The experience offers a taste of the distinctive flavours that have earned Hong Kong its reputation as Asia’s culinary capital.

By combining thought-provoking education, quality business networking, and authentic destination experiences, IT&CM Asia and CTW Asia-Pacific 2026 continue to reinforce their position as Asia Pacific’s leading business events and corporate travel exhibition and conference, providing delegates with valuable knowledge, meaningful connections, and memorable experiences that extend well beyond the show floor.

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