Jürgen Amann Appointed Co-Managing Director at visitBerlin

visitBerlin welcomes experienced tourism leader Jürgen Amann, set to strengthen Berlin’s destination marketing and commercial strategy from 2026.

The Supervisory Board of Berlin Tourismus & Kongress GmbH has appointed Dr Jürgen Amann as the new Managing Director for Destination Marketing & Commercial, effective 1 June 2026. The 53-year-old will succeed Burkhard Kieker, who is set to retire upon reaching the statutory age limit when his contract concludes in the summer of 2026.

Currently serving as Managing Director of KölnTourismus GmbH since February 2020, Dr Amann was selected following a highly competitive recruitment process involving more than 100 candidates. Holding a doctorate in economic geography, he brings extensive expertise in destination management, tourism strategy, and commercial development.

Born in Upper Bavaria, Dr Amann’s professional journey includes senior roles in Ingolstadt and Dresden, before moving to Cologne. His appointment signals a strategic step forward for Berlin’s destination marketing and tourism growth initiatives.

Oliver Schumacher, Chairman of the Supervisory Board, has expressed: “With Jürgen Amann, we have brought a proven tourism professional on board. Together with the second managing director, Sabine Wendt, the two will form a strong duo and promote Berlin as one of the world’s leading destinations. There is much to be done, such as consistent digitalisation and increasing own revenue.”

Dr Jürgen Amann says on this new appointment, “The metropolis of Berlin is one of the most exciting destinations in the world. I am very much looking forward to working with Sabine Wendt and the entire team to develop and market Berlin as an attractive city break destination. New technologies and communication channels open up great opportunities to exploit further potential in the future and strengthen the city’s appeal.”

“Together with the tourism and events industry, we will make the destination fit for the future.” said Sabine Wendt, second managing director, “The close interlinking of tourism development and marketing plays a central role in this. I am delighted to continue this exciting task together with Jürgen Amann and to further develop Berlin as a cosmopolitan, diverse and liveable city as well as an attractive travel destination.”