“Having a fantastic location and product is important, but the people matter most.”

During IMEX Frankfurt, I always stay at Hilton Frankfurt City Centre. This year, I caught up with Marc Snijders, GM, after almost 4 years. Both the hotel and Marc celebrated their Silver Jubilees with Hilton. In a chat with Chandragupta Amritkar, Marc spoke proudly about his decade-long tenure at the hotel.

What is so unique about Hilton Frankfurt City Centre? Any WOW factors that you would like to highlight?

Hilton Frankfurt City Centre is situated in the heart of Frankfurt and provides easy access to the city as well as to the business & financial district. As the hotel is set in the midst of a park, it provides a scenic experience to leisure and business guests alike. Over the past years, the hotel received a facelift and transformed from a conventional hotel into a unique urban city hotel, with fantastic room design as well as a great meeting product, suitable for any type of social and corporate function. Guests enjoy a premium 2000sqm fitness and wellness offer including a half-Olympic size pool. The pool is a Frankfurt landmark, and was built in the 1950s as a city pool for the Frankfurt community. When the Hilton opened, this area was integrated into the hotel, the pool remains accessible to locals on weekdays. What truly distinguishes the hotel, however, is its team. Hilton embraces Conrad Hilton’s vision of hospitality, evident in the passionate service noted in online reviews. In the business of people serving people, exceptional experiences stem from dedicated team members, making a profound difference for guests.

COVID did create a stir but the hospitality industry has bounced back. What challenges and opportunities do you foresee in a post COVID world for hoteliers?

I believe that the pandemic showed us all that we are vulnerable, but even more so that we are resilient. People love to travel and that love for human connections through travel, whether it’s for personal or business reasons has even become stronger. People are more than ever seeking experiences and authentic hospitality. As hoteliers, that’s where our opportunity lies. At Hilton Frankfurt City Centre, we try to understand the purpose of our guest’s travel and by doing so, we can create a personal experience, and a lasting impression. That starts with the pre-arrival and reservation experience, through the arrival and during the stay at all the touchpoints up to the departure experience. We aim to make it personal at all these instances, as we feel that it matters to guests, where they stay.

Hilton has committed to reduce the group’s environmental impact. What role is your hotel playing?

At Hilton Frankfurt City Centre, we strive to contribute to making the world a better place, in our efforts on the environmental front as well as on the social side. We are in advanced stages to introduce a solar solution to produce a large part of our energy requirements ourselves. At the same time, we have introduced bulk guest amenities in partnership with Crabtree & Evelyn to all our guest rooms and work with an acclaimed partner in our efforts to reduce food waste. Plastic has largely been eliminated in the past years and we also source food locally more than ever before. Just naming a few of the many initiatives we pursue. On the social front we have created a truly inclusive culture, with gender parity, as well as team members from all around the world, over 35 nationalities, as well as team members with special abilities and different levels of education. We work with different refugee organizations and have over the past years integrated numerous team members, who sought refuge in Germany, into the team, enabling them access to education and career growth within Hilton.

How important is MICE and the facilities?

MICE is one of the key pillars of our business. With newly refurbished event facilities for up to 585 guests, and a great food and drinks offer, we attract many international meeting & event planners. Frankfurt offers easy access from anywhere around the world, and the city has a lot to offer to the MICE industry, with great facilities and infrastructure.

How much of a role does technology play in the hospitality business and in particular your properties?

Technology plays an instrumental role in hospitality. Whilst we will always be a people serving people business, technology can enhance this. For example the digital check-in and room selection is available for our guests. Once checked-in, guests can use their smart device as key to the room. This saves them time and gives us even more time to focus on providing guest experiences.

Tell us a little about your experience in the hospitality sector – what drove you to pursue a career in hospitality?

Already as a young child, I was fascinated by hotels and the energy one could feel when walking into a hotel lobby. So it was a natural decision for me to study hospitality management and my passion for the hospitality industry kept growing. Create gratifying experiences for guests and team members is the most rewarding aspect of my role. Every day there are numerous opportunities to make some ones day or stay brighter and above all else, this is feeling I truly love about being in hospitality. Hospitality is much more than a profession, it’s fulfilling a purpose. I can only encourage people to consider a career in hospitality, as it offers such a diverse range of opportunities and a truly global work place. 

What are the key priorities that you plan to focus? 

We are celebrating our 25th anniversary at the end of the year and this will be such an exciting milestone in the history of the hotel. With the entire team, we are working on the celebrations, which will kick-off in the fall

A culinary experience@Hudson Yards

New York’s newest neighbourhood, Hudson Yards, has arrived in Frankfurt. Located in Hilton Frankfurt City Centre, Hudson Yards offers guests a blend of New York classics and authentic Frankfurt recipes. Indulge in classic Hot Dogs and New York Cheesecake or opt for traditional dishes like veal Schnitzel with green sauce. Guests can also enjoy a range of drinks, including Hudson Yards signature cocktails. Open daily from 9am until midnight (Fri. + Sat. until 1am), the menu caters to non-vegetarian, vegetarian, vegan, and gluten-free preferences.

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