More than 120 global leaders will convene in Riyadh this November for the inaugural TOURISE Summit, a first-of-its-kind global gathering designed to unite every sector that benefits from the trillion-dollar tourism industry.

Bringing together influential voices from across sports, entertainment, media, transport, and aviation, the Summit will host high-level representatives from governments, global corporations, and non-profits. Among the confirmed participants are industry powerhouses including Expedia, Google, Amadeus, Accor, Nikki Beach, Red Sea Global, Certares, and the Public Investment Fund (PIF).

Over three transformative days, across two dynamic stages, TOURISE will feature headline panels, visionary keynotes, fireside chats, and immersive sessions exploring the forces reshaping global tourism. From next-generation technology and sustainability to cultural innovation and investment, the Summit aims to chart a bold course for the industry’s next era of growth.

In a time of global change and uncertainty, TOURISE positions itself as the premier platform for collaboration, innovation, and impact — a movement that extends beyond the event itself to foster year-round dialogue and partnership.

His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, said:

“TOURISE is where the world’s most diverse and powerful voices unite – public and private sector leaders, innovators, and changemakers from every industry touched by tourism’s economic force. This summit is a launchpad for groundbreaking ideas and bold solutions that will drive our industry forward. With an extraordinary lineup of speakers, we’re set to spark conversations that will inspire action and shape a more inclusive, resilient, and future-ready tourism ecosystem.”

TOURISE 2025 represents a historic milestone — a front-row seat to the future of tourism. It’s where public and private sectors, technology, finance, culture, and sustainability collide to reimagine how global tourism can power shared prosperity for the next half-century.

Some of the key speakers include – HE Yasir Al-Rumayyan, Governor of the Public Investment Fund (PIF), and Ariane Gorin, CEO of Expedia, to Shaikha Nasser Al Nowais, Incoming Secretary-General of UN Tourism, and Gloria Guevara, Interim CEO of the World Travel & Tourism Council (WTTC), the Summit’s speaker lineup reflects an extraordinary convergence of global expertise and vision. They will be joined by Luis Maroto (CEO, Amadeus), Paul Griffiths (CEO, Dubai Airports), Sébastien Bazin (CEO, Accor), Patrick Chalhoub (Executive Chairman, Chalhoub Group), and cultural icon Harvey Goldsmith CBE (Founder, Nvisible Productions), among others.

Headline Sessions at TOURISE You Can’t Miss:

FIRESIDE CHAT: The Next Chapter Of Tourism
Two of tourism’s global leaders, Gloria Guevara, Interim CEO WTTC, and Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism, will discuss the sector’s influence and the need for collaboration and shared ambition to enable the sector for decades to come.

PANEL: Digitizing the Expected, Humanizing the Unexpected
Featuring Luis Maroto (Amadeus), Paul Griffiths (Dubai Airports) and Steve Hafner (Kayak.com). Explore how AI and automation create seamless travel — but it’s empathy and human connection that leave lasting impressions.

ICON TALK: Stories & Stakes Behind the Curtain
Harvey Goldsmith CBE (Nvisible Productions) shares five decades of shaping global entertainment and its powerful impact on tourism.

FIRESIDE CHAT: Betting on the Long Game
HE Yasir Al-Rumayyan (Governor of PIF) shares insights on placing the right bets, unlocking innovation at scale, and building the foundations of a more resilient, dynamic global economy.