Earth Hotels, a conscious and design-forward hospitality group built for the modern, mindful traveler, is gearing up to become a major force in experiential stays. With bold new openings planned across Saudi Arabia, Dubai, and Europe, the group now represents an impressive USD 320 million pipeline.

Across six standout properties in Dubai, Riyadh, Jeddah, Lisbon, Marbella, and Porto, Earth Hotels is redefining lifestyle hospitality with spaces that champion conscious travel, creative culture, and immersive community experiences.

Saudi Arabia Leads the Way with Riyadh and Jeddah Flagships

The first to make waves in Saudi Arabia will be Earth Riyadh, set to open in Q3 2026. More than just a hotel, Earth Riyadh is a full sensory experience — blending the energy of modern Saudi culture with laid-back social spaces, bold design, and purpose-led hospitality.

Located on Makkah Road and spanning 13,500+ sqm, the property will feature 86 signature Earth rooms and suites, crafted for both short and extended stays. With its fresh, youthful aesthetic, the hotel speaks directly to tech-savvy business travelers who want authenticity, creativity, and comfort without compromise. From a buzzing Eatery bar and lounge to a dedicated wellness studio, music room, co-working hub, and rooftop lounge, Earth Riyadh is where style meets substance — and where the next generation of travelers will feel right at home.

Staying within Saudi Arabia, Earth Hotels is expanding its footprint with the Earth Jeddah Waterfront, set to open in Q1 2028. Rising on a prime 13,381 sqm shoreline plot with a 56,250 sqm built-up area, this landmark project blends elevated hospitality with modern residential living.

Designed to bring travelers and locals together, the property will feature 110 rooms and 188 fully serviced Earth Living residences, creating a vibrant community shaped around wellbeing, creativity, and connection. Guests can work, unwind, or socialize across a mix of co-working studios, social lounges, retail plazas, and event-ready spaces, all centered around Earth Hotels’ iconic Sticky Lounge. A next-gen wellness hub anchors the development, offering cryotherapy, float therapy, and high-performance training zones — a haven for guests who seek holistic balance. Bold, purposeful, and forward-thinking, Earth Jeddah Waterfront is built for travelers who want more than a stay — they want an experience.

Earth Hotels Impact Fund

The Brand is working with its shareholder, Modern Choice Development Co, and financial institutions to launch the “Earth Impact Hotel Fund.” The brand will anchor the fund with the Jeddah Waterfront project, with plans to develop and self-operate a trail of experiential hotels across the Kingdom with a targeted project value of over 1 Billion SAR.

Alan Honein, Founder & Chief Executive Citizen at Earth Hotels, said, “Our vision for Earth Hotels has always been about creating experiences that are design-led, community-first, and deeply connected to their environment. With the expansion into Riyadh and Jeddah, we’re bringing our DNA to destinations that are dynamic, youthful, and on the rise, and we’re proud to be part of this cultural moment.”

Rami Moukarzel, Co-founder & Managing Partner, added, “Earth Hotels is more than a place to stay, it’s a way of living. The energy across Saudi Arabia is unmatched, and Earth Riyadh and Jeddah are just the beginning as we prepare for a regional-first hotel impact fund in collaboration with our development partners, Ministry of Tourism and Tourism Development Fund. Our mission is to showcase the talent and innovation homegrown brands can deliver both locally and beyond!”

A Global Footprint From Dubai to Europe

In Dubai, Earth House Jumeirah reimagines the boutique urban stay with a retreat built on community, creativity, and effortless connection. Designed for young travelers, digital nomads, and curious locals, it blends authentic hospitality with a relaxed, lived-in vibe.

With just 32 rooms, the House keeps things intimate—offering co-working spaces, a wellbeing zone, a pool, and an outdoor bar that feels more like a neighbourhood hangout than a hotel. At its centre is a lively courtyard that shifts from farm-to-table dinners to weekend pop-ups, capturing Earth’s signature culture of shared experiences and slow, intentional living. Adding to the energy are distinctive dining and nightlife concepts including Facade, a grab-and-go street window, and The Microclub, a compact, high-vibe space built for late-night creativity and connection.

Looking to Europe, Earth Lisbon will open in Q2 2027 with a 45-key boutique lifestyle concept that reimagines the city stay through the lens of modern exploration, complete with a rooftop social space and the brand’s signature high-energy activations. Earth Porto will rehabilitate two 19th-century buildings in the UNESCO-listed city, creating a 49-key hotel that blends historic charm with Earth’s social-first philosophy.

The brand’s European presence will expand further with Earth Marbella, a 110-key beachfront destination bringing relaxed experiential travel to the vibrant coastal lifestyle of Marbella, opening in 2028.

With six hotels launching across the GCC and Europe, Earth Hotels is shaping a new kind of hospitality—conscious, creative, and community-powered. These aren’t just hotels. They’re stories waiting to be lived.