One Rep Global, India’s leading integrated sales, marketing and public relations representation company for luxury hospitality brands, has been appointed as the official public relations representative for AYANA Hospitality in India. The partnership marks a significant milestone as AYANA Hospitality strengthens its presence in one of its fastest-growing international source markets.

Under the mandate, One Rep Global will oversee public relations and strategic communications for AYANA Hospitality’s entire portfolio, including AYANA Resort Bali, AYANA Villas Bali, AYANA Segara Bali, RIMBA by AYANA Bali, AYANA Komodo Waecicu Beach, and AYANA Midplaza Jakarta.

The collaboration will focus on integrated communications across India, spanning strategic media relations, destination storytelling, executive profiling, influencer collaborations and brand partnerships. The objective is to further establish AYANA Hospitality as one of the leading luxury hospitality brands among Indian travellers seeking premium travel experiences in Indonesia.

India Emerges as a Key Growth Market for AYANA Hospitality

The announcement comes as India continues to strengthen its position as one of Indonesia’s most valuable tourism source markets. During the first half of 2026, Indian visitor arrivals to Bali recorded continued growth, reinforcing the country’s place among the island’s top international markets. The trend reflects the rising demand for luxury holidays, destination weddings, wellness retreats, family vacations and multigenerational travel experiences.

Looking ahead, India’s outbound travel expenditure is expected to exceed US$55 billion by 2034, driven by a growing population of affluent and experience-focused travellers. Improved air connectivity between India and Indonesia is also expected to support this momentum, creating new opportunities for luxury hospitality brands like AYANA Hospitality.

Showcasing Indonesian Hospitality Through Iconic Destinations

Founded in 2009, AYANA Hospitality has earned global recognition for creating luxury destinations that celebrate Indonesia’s natural beauty, rich cultural heritage and warm hospitality.

Named after the Sanskrit word meaning “a place of refuge,” AYANA reflects a philosophy centred on peace, harmony and wellbeing. Every property is designed to showcase authentic Indonesian traditions through immersive guest experiences, while the brand’s signature emblem—featuring intertwined flowers and foliage—symbolises the connection between people and nature.

Today, AYANA Hospitality’s collection includes award-winning beachfront resorts in Bali, luxury villas, urban hotels in Jakarta and island escapes in Komodo, offering travellers a diverse range of premium experiences across Indonesia.

Commenting on the partnership, Michi Sonoda, Executive Assistant Manager, Sales & Marketing, AYANA Hospitality, said: “India has become one of AYANA Hospitality’s most important international growth markets, with travellers increasingly seeking immersive luxury experiences—from destination weddings and wellness retreats to multigenerational holidays. Our partnership with One Rep Global enables us to deepen our engagement with Indian audiences while showcasing the authentic Indonesian hospitality, distinctive destinations and exceptional experiences that define AYANA Hospitality.”

Hemant Mediratta, Founder & CEO, One Rep Global, added, “India is not just growing as an outbound travel market. It is transforming. The traveller leaving India today is more curious, more experienced and more demanding of authenticity than any generation before them. What they are looking for now are places like AYANA, where every detail, from the architecture to the philosophy to the food on the plate, is rooted in something real. This partnership is our commitment to making sure that the most extraordinary corners of Indonesia find their way to the most extraordinary travellers in India.”

As Indian outbound travel continues to reach new heights, the partnership between One Rep Global and AYANA Hospitality is expected to enhance the brand’s visibility across the market, inspiring more Indian travellers to discover Indonesia through AYANA’s portfolio of luxury resorts, wellness experiences and destination-led hospitality.

Read More: Hotels & Resorts