The COVID-19 pandemic truly brought the world to a standstill and most affected was the hospitality and travel sector. Thanks to the global lockdown many global operators and investors have stalled the expansion plans. With the economy slowly opening Adamo Hospitality, the hospitality arm of Ajmera group, has decided to look at collaborating and working out an expansion strategy.

One of the first steps taken by the group were to induct the trio Kamlesh Barot (a well known hospitality professional and past president, FHRAI), Pankaj Barot and Rajnik Barot as Directors of Adamo Hospitality. The main aim is to integrate the workings at the group’s owned Adamo hotels in Mumbai, Goa, Matheran and Rajasthan and future owned locations, as well as the upcoming asset-light model fraternizations.

"The strategic plans are to weave the present operations into a professional corporate web, concentrically fanning out the synergy to the existing hierarchical units and bringing more asset-light properties to benefit out of it, we having perfected it from our seven plus decades of hospitality experience, doing just this in the accommodation and F&B space upscale," said Kamlesh Barot.

This strategic association will see experts and decision-makers of the group to ameliorate the efficacy of the overall business operations of Adamo Hospitality and its endorsers.

Taking this association, a notch higher we aim to collaborate with various other hotels and hospitality chains for outsourcing their complete management control. Like our previous endeavours, when your readers witness our implementations cited as first-mover advancements that are there for the fraternity to follow, every hotel, resort, restaurant owner would like to get the best return out of their investment by emulating it through us in their properties. Why would they pay heavy tuition fees when we'd have perfected every aspect of this business, in our own properties, being owner-operators and not retired personnel from any hotel," said Kamlesh Barot.

Talking about the COVID crisis Kamlesh Barot feels the virus is here to stay and we humans will have to adopt to the new way of living. "I am reading that the virus mutations will not allow the vaccine even to tame COVID, so this will also become a routine. A few years from now, we won't find the mask or social distance aspect bothering us. With all these caveats the hospitality scene has to rebound and with full buoyancy, taking the COVID protocols by its stride," said Kamlesh Barot.

Research reveals up to 75 million Travel & Tourism sector jobs are at risk globally.

Millions of people employed by World Travel & Tourism Council (WTTC) member companies large and small have volunteered their time and expertise, many putting their own lives on the line, to provide essential help to their beleaguered communities with relief efforts.

The WTTC have praised millions of people around the world in the Travel & Tourism sector for going the extra mile to lend crucial help to combat the global coronavirus pandemic.

This has ranged from furloughed airline cabin crew being deployed to help in hospitals, to operating additional flights for medical cargo, luxury hotels opening their doors to provide free rooms to healthcare workers or helping with grocery shopping and running errands for the elderly self-isolating.

Gloria Guevara, President & CEO, said: "WTTC wants to pay tribute to the millions of amazing coronavirus heroes throughout the global Travel & Tourism sector for selflessly going the extra mile to help their communities to overcome and combat the Covid-19 pandemic threat. We recognize their quiet heroism and phenomenal dedication through using their incredible people skills developed during their normal working lives and wealth of experience to step up and offer essential help and assistance to those on the front line fighting this terrible virus."

Examples abound of Travel & Tourism sector workers going the extra mile to provide essential aid to their communities.

Hotel giants like Hilton have teamed up with American Express to launch their Rooms for Responders initiative, offering free accommodation to more than a million healthcare professionals across 10 medical associations fighting the Covid-19 pandemic.

Meanwhile, employees working for Carnival, the world’s largest cruise operators have offered a number of its ships to act as floating hospitals to treat patients suffering from less-critical, non-coronavirus related conditions.

Like many other industries, the Travel & Tourism sector has faced near collapse and a battle for survival due to the extensive travel restrictions and lockdowns ordered by governments across the world to stop the spread of the pandemic.

WTTC research reveals up to 75 million Travel & Tourism sector jobs are at risk globally.

According to WTTC’S 2020 Economic Impact Report, during 2019, Travel & Tourism sector supported one in 10 jobs (330 million), making a 10.3% contribution to global GDP and generating one in four of all new jobs.

Covid-19 has truly hit the world literally bringing it to a "stand still". Most effected has been our tourism industry. But going tech savvy the dynamic tourism department of Frankfurt has launched Frankfurt Digital Initiative. "As Covid-19 situation persists and travel rustications across the globe we have decided to take the digital route to present the first part of our Frankfurt Digital Initiative. Apart from this on our website we have information about our numerous virtual tours in Frankfurt. The idea is with all these virtual tours we want to make people dream as long as they are not able to travel. And when it opens as we welcome them with open arms they will know what to see," said Anke Haub, Manager Tourism Marketing (India), Project Manager Barrier-free Frankfurt, Frankfurt Tourism.

With the help of modern technology Frankfurt tourism has been able to bring the colourful scenes of Frankfurt’s famous old town directly to your home using Augmented Reality. The only thing visitors will need is a digital postcard and your smartphone. Visitors will be able to discover Frankfurt’s "newest" quarter without leaving your home. Through a virtual tour visitors can experience these highlights of the New Frankfurt Old Town from wherever you are: Goldenes Lämmchen, Rotes Haus, Hühnermarkt, Kaiserpfalz Franconofurd, Cathedral.

https://www.frankfurt-tourismus.de/en/Best-of-Frankfurt/FromFrankfurtWithLove